Brands

Brands are specialized business units within your company. Think of them as distinct product lines or business segments that operate under your company's umbrella. Each brand can have its own unique settings, resources, and user permissions while still being part of the larger company structure.

Brand Administration

Brand administrators focus on managing their specific brand's operations. They handle brand-specific settings, user permissions, and resources. These administrators are responsible for managing brand inventory and orders, making them essential for the day-to-day operations of their specific brand.

Users with brand-level roles have more focused access to the system. They can only manage their assigned brand and have access to brand-specific settings and resources. This level of access is perfect for users who only need to work with a specific brand's operations.

Brand and Company Relationship

While brands operate independently, they maintain a clear connection to the company. Each brand belongs to exactly one company, and company administrators can access and manage all brands. Brand-level changes only affect that specific brand, but company-wide settings can override brand settings when necessary.

Best Practices

When organizing your brands, create them for distinct product lines or business units and use clear, descriptive names. Assign brand administrators who understand that brand's specific needs and consider whether users need access to multiple brands. Remember that brand administrators can only manage their specific brand, so assign these roles to users who only need access to that brand's operations.