Understanding Companies, Brands and Users

Companies

A company is the foundation of your organization in our system. Think of it as the main entity that represents your business and contains all your operations. Companies can contain multiple brands.

Brands

Brands are specialized business units within your company. Think of them as distinct product lines or business segments that operate under your company's umbrella. Each brand can have its own unique settings, resources, and user permissions while still being part of the larger company structure.

Brand and Company Relationship

While brands operate independently, they maintain a clear connection to the company. Each brand belongs to exactly one company, and company administrators can access and manage all brands. Brand-level changes only affect that specific brand, but company-wide settings can override brand settings when necessary.

Users

Users exist in the system independently of Companies and Brands. Users can be assigned access to specific companies and brands through roles and relationships. The system has several predefined roles with different levels of access.

Overview

Role Type	Access Level	Primary Focus	Scope
Company Admin	Full control	Company management	Company-wide
Company Operator	Limited	Operational tasks	Company-wide
Brand Admin	Full control	Brand management	Brand-specific
Brand Operator	Limited	Operational tasks	Brand-specific

Roles

Company Admin

Company Admins have full control over company-level operations. They are responsible for creating and managing brands, configuring integrations, and setting up company-wide settings. Their responsibilities extend to role assignment, user management, and overseeing company-wide operations including inventory, warehouses, and shipping. They maintain complete access to all company data and operations.

Key Points:

• Can create and manage multiple brands
• Full control over company settings and configurations
• Can assign roles and manage all company users
• Can manage company-wide inventory and shipping

Company Operator

Company Operators handle operational tasks at the company level. They manage company-wide inventory and orders, process company-level shipping operations, and handle ASNs. Similar to Brand Operators, they can view but cannot modify company settings, maintaining their focus on operational execution.

Key Points:

• Can manage company-wide inventory and orders
• Can process shipping and ASNs at company level
• Can view but not modify company settings
• Focused on day-to-day operations

Brand Admin

Brand Admins exercise full control over brand-level operations. They manage all aspects of their brand, including settings, inventory, products, and brand-specific integrations. They handle shipping operations and maintain control over brand users and their permissions. Like Company Admins, they have complete access to all data and operations within their brand's scope.

Key Points:

• Full control over brand settings and configurations
• Can manage brand users and their permissions
• Can handle brand-specific integrations
• Can manage all brand inventory and shipping

Brand Operator

Brand Operators focus on day-to-day operational tasks at the brand level. Their responsibilities include managing inventory and orders, handling shipping operations, and processing ASNs (Advanced Shipping Notices). While they can view brand settings, they are restricted from modifying them, keeping their focus on operational execution.

Key Points:

• Can manage brand inventory and orders
• Can process shipping and ASNs
• Can view but not modify brand settings
• Focused on operational tasks

Guest User

Guest Users have read-only access to both company and brand levels. Their access is strictly limited to viewing information, with no ability to make modifications, access customer details, or execute any actions. This role is designed for users who need to observe but not interact with the system.

Key Points:

• Limited to viewing basic information
• Cannot access customer details
• Cannot make any modifications
• Cannot execute any actions