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What’s new at Endless

Changelog

The latest features, improvements, and fixes across Endless Commerce.

fix

Products And Orders Pages Fast Again On Large Accounts

A round of performance work on the Products and Orders list pages and the order detail page. On large accounts these pages had been creeping up to tens of seconds, and on the largest order histories the Orders list was timing out entirely and falling through to an empty state. They’re all back down to milliseconds, regardless of how many products or orders an account has.

Order detail pages also return immediately again — the activity timeline fills in once the main page is up, instead of holding the whole page back until it’s ready.

improvement

Automations: Fulfillment Triggers Cover Imported Orders

An automation on the fulfillment created trigger now runs for fulfillments that arrive from a connected channel, such as Shopify or Amazon, as well as for fulfillments created in Endless. Conditions that read order tags or other order details resolve correctly on those runs, so a rule you wrote for manual fulfillments applies to imported ones too.

The fulfillment updated trigger has been retired; the more specific fulfillment triggers beside it replace what it covered.

improvement

Paginated Brand List With Handles

The Brands list now loads in pages (search still works as before) and shows each brand’s handle on both the list and the brand detail Settings view. This change is particularly relevant for retailers who may work with hundreds of brands.

fix

Dashboard Performance

Dashboard data now loads faster when opening the dashboard or refreshing its data.

The same data-loading work will also support future reporting features.

improvement

Filter The Activity Feed By Date

The activity feed on inventory, products, orders, purchase orders, and shipments now supports filtering by date range. This can be used to review changes within a specific period.

improvement

Multi-Brand Operations

All record types in Endless Commerce are now scoped to the company rather than to an individual brand. Products from different brands can share the same building, a single purchase order can cover multiple brands, and one inbound shipment can carry goods for several brands at once.

The Brands menu has moved under Catalog in the sidebar. More brand-level features are planned for brand-specific assets and settings.

improvement

Faster Search for Orders and Products

Search now works like this: the default experience looks at the key identifiers of an order or product, so common lookups return results right away. When a broader search across all product or order data is needed, the deeper search is still available as a secondary tool on the same screen.

Most of the time, finding the right order or product should feel instant. For the times when a wider net is needed, the option is one click away.

feature

Guest Users

Guest users are now a built-in part of Endless Commerce. Add them to a team to give anyone read-only access to the data in your account — a useful option for advisors, partners, or anyone who needs to look but not touch. Guest users can view everything except the list of other team members, keeping internal team details private.

improvement

Guest User Role

You can now assign a guest role to users to give them read only access to your data. This is a good fit for stakeholders, auditors, or external collaborators who need to view data without making changes.

feature

Copy ID And Raw JSON From Object Headers

Object headers now include a consolidated copy menu with actions for copying the Endless ID or raw JSON for the current record. The actions work across objects like orders, products, shipments, and purchase orders.

Copying IDs makes it easier to reference records in support, API, and internal workflows. Copying raw JSON gives developers, AI tools, and integration builders the full underlying data for debugging or mapping work.